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Over the last few years, I have been approached by friends, family and business colleagues who have been trying to get their online business up and running, asking for help. They have a really strong grasp on the marketing aspects – the need for a squeeze page, the need for an online newsletter, payment pages etc…. but they just can’t work out how to get the information to their website.
In fact, after attending a number of seminars, I find that many business people enrol in a fantastic coaching package or a product to help develop their business. They go home and start with their coaching, only to find that they aren’t shown how to do the ‘technical’ things to get their business live. Don’t get me wrong – the coaching packages are great value and well worth the investment, but many assume that the technical activities will be outsourced or the business owner knows how to do them theirselves. The situation as I see is that the business owner doesn’t know what they don’t know, cash flow is tight and they can’t afford to have a tech ‘on-call’ or to outsource the work, or they don’t know what needs to be outsourced on how much it should cost. This is extremely frustrating for the business owner and often, their project stalls or stops because of it.
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